Importance of strong branding
Differentiate or die, firms warned
Strong branding is a client magnet
Four vital ingredients of a strong brand
How to manage brands successfully
Sector specific branding techniques
Branding is seen as luxury by too many SMEs
SME brands often lost ‘like tears in the rain’
Being different is better than being best
Client & Customer Content (What’s this?)
Planet Client is the only online editorial resource dedicated to giving small to medium sized enterprises a deeper understanding of how to win clients, retain clients and understand clients.
