Client relations for designers
Client insight: Successful client relations
Client insight: Avoiding bad clients
Client insight: Winning clients’ attention
Client insight: Presenting to clients
Peril of lowering the bar on client quality in recession
SME market for designers
10-step plan for designers to tap in vast SME market
Branding is seen as luxury by too many SMEs
SME brands often lost ‘like tears in the rain’
Branding insight and practice
Being different is better than being best
Brand differentiation: Be prepared to invest
Sector specific branding techniques
Differentiate or die, firms warned
Strong branding is a client magnet
Four vital ingredients of a strong brand
How to manage brands successfully
Client relations video clips
Liberty taking clients bring world to its knees
Star Trek’s Scotty on managing expectation
2 top client relation strategies for a recession
The definitive library for designers
View books on strategy, client relations,
and best practice solutions across all
design disciplines
Client & Customer Content (What’s this?)
Planet Client is the only online editorial resource dedicated to giving small to medium sized enterprises a deeper understanding of how to win clients, retain clients and understand clients.
