MARKETING out of a recession can open up opportunities for many SME’s, according to UK Business Advisors (UKBA).

Reviewing the foundations of a company and its marketing is not complicated. However, it is something that many firms forget to do regularly.

The basic questions to ask include who are your best customers and why do they really buy from you and not your competitors? It is important to know what sort of new customers you really want.

Also, think about how you want to be seen by your customers or clients. Having a good understanding of a company’s market position is not difficult to achieve, claim experts at the UKBA, although it may often require external help.

However, without reviewing the real marketing position, significant amounts of effort and cost could be wasted. It is therefore basic good practice to review this regularly.

Producing a simple marketing plan will help to clarify the actions required to achieve results and also produce agreement within the company at all levels. Marketing tactics can then be employed to get the correct messages in front of the right potential customers.

Marketing specialist Phil Taylor said: “Now more than ever, it is vital that companies know why people buy from them and what makes them superior to their competitors.

“Understanding their unique selling proposition should drive the marketing initiatives through 2010, resulting in better sales opportunities down the line.”

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