EMAIL newsletters are one of the best ways to remind clients and customers why they need your services, products and expertise.
A quarterly or monthly digest of news, insight and information that will be valued by your audience is one of the most cost effective ways to generate repeat business.
And by inviting client prospects to sign-up to your bulletins -- via your home page -- you can also quickly add quality contacts to your email list.
The above video outlines some useful ideas for newsletter content.
And below are a number of newsletter resources that will help you begin and sustain an effective newsletter campaign.
Email marketing best practice guide
Free email newsletter templates
Chartered Institute of Marketing newsletter course
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