DAN McGuire, managing director of job adverts distribution company Broadbean Technology offers some brief, but hard-won, advice on two crucial areas for businesses:
1.Nurturing existing client relations, rather than chasing new clients in a shrinking market
2.Concentrating your efforts on core business competencies, rather than looking to win new clients in areas in which you have less expertise.
More video posts
Star Trek’s Scotty on managing expectation
Web 2.0 means unhappy customers are time bombs
Expert tips in ‘power’ business networking
Videos: 2 top client strategies for a recession
Planet Client is the only online editorial resource dedicated to giving small to medium sized enterprises a deeper understanding of how to win clients, retain clients and understand clients.
Subscribe above to Zyzzyva’s exclusive library of free content, created to help designers become more profitable. Quarterly ebooks will include:
Design clients: Retention and referral
Networking for designers
Marketing for graphic designers
SEO for designers
Freelancing for designers
Writing, for designers
Blogging for designers
LinkedIn for designers
Twitter for designers
Selling design
