MOST business success stories are built on networks comprised of human relationships, rather than ‘client prospects’ that are little more than email addresses in a database.
Frank Furness, a South African-born, London-based sales consultant and author is recognized as one of the top financial services salespeople in the world. He is a leading international consultant and author on the art of selling.
In this video, Funess encourages executives to think outside of the box when it comes to building networks. Among his suggestions are:
‘Swop’ meetings
Meet with employees from different companies who sell to the same market as you, and exchange leads.
Join a sport club
Tennis clubs, cricket clubs and the like are often where decision makers hang out.
Establish a toastmaster club
If you’re an experienced or confident public speaker, set up a local Toastmaster club for businesses in your area. Senior businesspeople require speaking skills more than most.
Article writing
Contribute to publications and websites popular with your target audience.
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11 Jan 2010
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