THE LOYALTY and retention of both clients and employees are critical issues facing the insurance industry today.

In this seminar, Lynn Thomas, president of 21st Century Marketing – one of the leading insurance client retention specialists – addresses the issue of why the high cost of employee and client acquisition means agencies must cultivate and maintain a culture that builds loyalty and increases retention.

This step by step presentation will show you how to:

1. Cultivate and maintain a client base;

2. Increase referrals and cross-selling; and

3. Systematically improve profits.

About 21st Century Marketing
Founded in 1989, this Insurance Industry retention expert offers customized solutions to increase new sales, referrals, and cross-selling, and to keep new clients, while saving money. The company also addresses  common pitfalls that cause insurance companies to lose top clients.

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