WHETHER you’re launching a law practice or trying to expand your client roster, Sally Schmidt’s new guide offers much of the help you will need.
Schmidt’s guide covers everything from developing a reputation and developing relationships to retaining existing clients and generating new business,
Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you.
You’ll learn how to:
1. Write for publications;
2. Make effective presentations;
3. Network;
4. Handle the media;
5. Get results from participating in conferences and social events;
6. Follow up with contacts;
7. Build relationships with referral sources; and
8. Close the deal with prospective clients, and more.
This new book, authored by a leading law firm marketer and consultant, is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills
The author understands the ins and outs of client development, offers insight on important areas such as cross selling, satisfying clients, building loyalty, and handling difficult client situations.
Schmidt also shares pointers on how to make ever-important networking easier and more effective.
About the author
Sally Schmidt was the first president of the Legal Marketing Association and is president of Schmidt Marketing.
Related links
Client Relationship Management
Winning Clients in a Wired World
All For One: 10 Strategies for
Building Trusted Client Partnerships
Business Development For Lawyers
Blue Ocean Strategy: How to Create
Uncontested Market Space and Make
the Competition Irrelevant
3 Nov 2009
Client & Customer Content (What’s this?)
Planet Client is the only online editorial resource dedicated to giving small to medium sized enterprises a deeper understanding of how to win clients, retain clients and understand clients.
BOOK REVIEW: Business Development for Lawyers
