IN today's information-based economy, the smart use of technology isn't just important in competing for and winning business, it's essential. Yet most in sales leverage only a fraction of what computers and the Internet offer. Too many choices and too little time make the job difficult, if not impossible.
‘Winning Clients in a Wired World’, by Kip Gregory, goes a long way to solving the problem, with step-by-step guidance on making the most of the technology you use every day to find, win, and keep clients.
Written in commendably plain English, and based on 20 years of field-tested experience with people and organizations of all sizes, ‘Winning Clients in a Wired World’ lays out systematic approaches to instilling greater loyalty in those who buy from you, getting in front of more of the right client prospects, and minimizing the time you spend on day-to-day client routines so you can make more money, enjoy more freedom, and build more value into your business.
Its pages are packed with practical, inexpensive ‘wired client strategies’ you can employ immediately to reach the next level of success.
In it, you'll learn how to:
- Keep critical client information at your fingertips
-Achieve client breakthroughs systematically
- Work the Web for all it's worth
-Build client relationships through better communication
-Present yourself professionally to clients
-Automate time-consuming client-related tasks
-Get the help you need to succeed in client relations
ABOUT THE AUTHOR
Kip Gregory’s company The Gregory Group helps businesses acquire and retain profitable business more efficiently through smarter use of existing technology and human capital.
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26/10/2009
Planet Client is the only online editorial resource dedicated to giving small to medium sized enterprises a deeper understanding of how to win clients, retain clients and understand clients.

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